Ikea vanilla soft serve is as basic as the store itself, looks very minimal, has two different distinctive layers, very on brand with Ikea . The top layer is the creamy white soft serve that reminds me of a snow hill that just started to melt from spring summer. It is so creamy that I want to take a pallet knife and paint with it. The layer that’s holding the ice cream is a layer of cardboard ice cream cone, tasteless, just there to give a crunchy texture. The first lick from the vanilla cream takes me back to my childhood, when I used to get a vanilla soft serve in my dad’s car from McDonald’s, when McDonalds ice cream used to taste good, now it reminds me of shitty acrylic paint, texture is there but no pigment, feels like someone filled the ice cream machine with water and mixed it with the remaining ice cream. But ikea ice cream on the other hand captures my childhood memory, it has the right amount of creaminess and the right amount of kids cocaine (sugar). I get sad when I reach the cone layer because I know the ice cream journey will end soon, also there is nothing particularly special with that layer except that it’s crunchy, but it reminds me of a very dry cardboard as I said before. It won’t give you an immediate brain freeze but it’s refreshing if you consume it on a hot summer day. But you have to consume it quickly because as I described earlier, it’s a snow hill that is melting. I finish that ice cream in a matter of few second and I would likely get another and munch on it, it is such a light snack to have in the middle of the day, either I would get it when I first arrive to Doha Festival city or what I mostly do is get it at the end of my shopping spree to have something refreshing after a long day of walking in the mall. I forgot to mention that ikea ice cream is very very cheap, I don’t remember the exact price, but it would range from 1–3 QAR, also if you want but it’s not my thing you can ask for a chocolate topping on the ice cream which is not my thing but I just want to show you that there are many possibilities, it is a safe choice for a soft serve and cheap and suitable for all ages so that’s why I think that Ikea soft serve is one of my favorite snacks.